We're Ferox. "A Fierce State of Mind."
Ferox translates to fierce in Latin.
It is having or displaying an intense or ferocious aggressiveness.

It's not our goals that unite us, but the fierceness within us to achieve them. Because although our training environment and end goals may differ, fierce is the name of the game. We're a team of individuals who know that to go further, we must adopt "a fierce state of mind."

Our story began in 2016, with Carlos Melendez, our Founder and CEO, selling Ferox hats out the trunk of his car while attending Biola University in La Mirada, CA to pursue his degree in kinesiology and exercise science. With nothing but a few dollars to his name, and fierce ambitions. Today, we create the tools that help everyone become their personal best: the gym apparel you'll PR in, the content you'll find inspirational, and the community you'll become fierce in.

Ferox Atleta is led by:

  • Carlos Melendez- Founder & Chief Executive Officer
  • Devin Riley- Chief Operating Officer